We created a dynamic mark that reflects the dynamism and flexibility of the tool. The sides of the triangle represents the accommodations industry, the market as a whole, and the local neighborhood of each customer. These triangles overlap to create the relationship between Wheelhouse and the customer.

A warm-to-cool gradient adds vitality and life to the brand and further promotes the elasticity of the identity system. The visual structure of Wheelhouse allows users to control their listings with confidence and power.

I was reflecting today about how pumped I am about the design, look, and feel of Wheelhouse, and how you have been so great to work with. [This is] certainly the best brand/product I have been a part of! 

—Andrew Kitchell, CEO